The 2013 season has been an encouraging one for statistics, both in the number of visitors and overnight stays, as well as strong growth in established markets such as Scandinavia and the UK, and emerging markets such as South Korea and Brazil. That feel good factor was reflected in the recent 'Days of Croatian Tourism' annual awards.
Split won the category of best medium-sized destination in Croatia, with the 'medium' being a reflection on the number of beds in the destination rather its physical size. Split was also named by the Croatian National Tourist Board as the cultural destination of the year, and there was individual recognition for the ACI Marina in Split (3rd best medium-sized marina), Strobrec (best medium-size campsite), Split Radisson Blu Resort (3rd in best four-star hotels), and Hotel Vestibul (2nd best small hotel on the Adriatic coast).
Even more encouragingly, a survey by the national tourist board of some 10,000 people found that Split has passed Istria as a name that resonates with people when mentioning Croatia. One final piece of good news for the region was that rural tourism in inland Dalmatia was declared better bait than for visitors in Istria, which is generally accepted to have a better offer.
Exciting times for tourism in Central Dalmatia, and 2014 promises to be a great season ahead.
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