With EU entry just weeks away, and a record season predicted, the Croatian National Tourist Board released a new promotional video on its Youtube channel on April 24, 2013.
Entitled [i]Croatia - the New Tourism Star of the European Union[/i], the video is an extension of Ana Rucner's Ode to Joy video, released last year, which demonstrated a marked shift in the tourist board's approach, from its highly successful marketing approach under the slogan The Mediterranean as It Once Was to a greater focus on inland Croatia. See the original video,which won a 'tourism Oscar' in Berlin, below.
Explaining the new video, the tourist board posted an explanation under the new video (see below):
This is a story about a land of a thousand islands, her magical nature and rich heritage, her great Men whose great deeds have forever etched the name of Croatia in large letters on the map of the world. This is a story about a land whose beauties have been celebrated since ancient times. From Cassiodorus, who wrote of the divine life led by Patricians on her shores, to Dante, who wrote his immortal verses, enthralled by the epic scenes of the blue expanse, and all the way to George Bernard Shaw, who found his paradise on Earth right here. Croatia has always been a place of true inspiration.